For Law Firms

Start by finding your firm's listing in the Counselado lawyer directory, which begins with Texas. Once you find it, claim your listing to verify ownership and request corrections or additions. If your firm is not in the directory yet, submit your firm for addition.

This is the right first step whether or not you ever buy a paid plan. Claiming is free, it asks less of you than a purchase, and it fixes the most common problem an owner or office manager runs into: a wrong phone number, a missing practice area or an out-of-date address.

Accuracy matters because clients reach out to the firms they can actually reach. In Clio's 2024 Legal Trends Report secret-shopper study of 500 U.S. law firms, only 33% responded to email inquiries and 40% answered phone calls. A correct location, website, hours and contact method help a prospective client get through. A listing cannot promise clients, leads or revenue, and we do not suggest it can.

Each layer does one job, and they build on one another.

A listing is the public directory record. It holds the firm's basic business information, such as name, location, practice areas, website and contact details.

A claim lets your firm verify that it owns the listing, then request corrections or additions. Claiming is free.

A paid plan buys specified presentation or placement features. It does not buy a result, and it does not change what the listing says about your firm's reviews or credentials.

If you are not sure which of these you need, the claim comes first. A paid plan builds on a claimed listing.

Prices are flat, with no contracts, and you can cancel anytime. The full side-by-side comparison, with monthly and annual prices, is on the plans and pricing page.

Free claimed listing. You can correct your information and request additions at no cost.

Pro presentation plan. Pro costs $39 a month or $390 a year. It adds photos, a longer description and FAQ, a Message this firm form that sends inquiries to the firm's email, other firms hidden on your own listing, and monthly views and clicks.

Sponsored placement. Sponsored costs $99 a month at the founding rate or $990 a year, per practice-city page. Each page carries at most two Sponsored firms, and every Sponsored placement is labelled Sponsored.

These fees are for directory presentation and placement. There is no per-lead, per-case or percentage pricing. Pro and Sponsored plans are arranged through the contact form by choosing the topic for a Pro or Sponsored directory plan. There is no online checkout yet, and we do not promise start dates.

Lawyer advertising is regulated by each state, and your state's rules control your firm's conduct. The ABA Model Rules offer a useful general distinction. Model Rule 7.2(a) says a lawyer may communicate information about the lawyer's services through any media. Rule 7.2(b) bars paying someone for recommending the lawyer's services, with listed exceptions, including paying the reasonable costs of advertisements the rule permits.

In practice, the line runs between a normal advertising charge for a defined presentation or placement and a payment for a recommendation or for directing a particular client to a lawyer. Counselado's fees are flat charges for defined directory presentation or labelled sponsored placement. That description is general information, not a legal conclusion about your firm's compliance.

For Texas firms, the Texas Disciplinary Rules of Professional Conduct apply. Rule 7.01 says communications about a lawyer's services must not be false or misleading. Rule 7.03(b) allows a lawyer to pay reasonable fees for advertising services rendered in accordance with the rules, while restricting payments to nonlawyers for soliciting or referring prospective clients. The State Bar of Texas says most public marketing must go to its Advertising Review Committee, with some limited exemptions, and that a Texas firm's entire website must meet Rules 7.01 and 7.02 even if only parts must be filed.

Whether a particular directory or matching service counts as a lawyer referral service under Texas law is a separate question, addressed in Texas Occupations Code Chapter 952. Review your listing and any paid-placement wording under the rules of your own jurisdiction, and read our attorney advertising notice and review guidelines.

Whatever you publish, keep it truthful, current and not misleading. Name the responsible lawyer or firm where the rules require it, avoid unsupported comparisons and promises about results, and use certification or specialization language only when the applicable requirements are met.

• You see your firm in the directory: claim the listing or request a correction.
• Your firm is missing: submit it for addition.
• You want to compare visibility options: compare Pro and Sponsored on the plans and pricing page.
• You have a question about how we are independent or how we are paid: read the about page, the attorney advertising notice and the disclaimer.
• Anything else: use the contact form.

People looking for legal information rather than a firm can start with our practice areas and legal guides.

Find your listing and claim or correct it. If you would like to see prices first, compare plans, or send a question through the contact form.

This is general information, not legal advice. Check your firm's listing and any paid-placement communication against the advertising rules of the state where you practice.