Plans and Pricing for Law Firms

Each plan is listed below with its price, what it adds and what it does not include. The free option comes first, and it is a complete choice on its own.

Free claimed listing

Price: Free.

Includes: Claiming lets your firm verify ownership of its directory record and request corrections or additions.

Not included: Guaranteed leads, cases or rankings, reviews, badges, credentials or endorsement.

Pro presentation plan

Price: $39 a month, or $390 a year. Paying yearly saves $78 compared with twelve monthly payments ($468).

Includes: Photos, a longer description and FAQ, a Message this firm form that sends inquiries to the firm's email, other firms hidden on your own listing, and monthly views and clicks.

Not included: Guaranteed leads, cases or rankings, reviews, badges, credentials or endorsement.

Sponsored placement

Price: $99 a month at the founding rate, or $990 a year, per practice-city page. Paying yearly saves $198 compared with twelve monthly payments ($1,188).

Includes: A placement on one practice-city page, with at most two Sponsored firms per page. Every Sponsored placement is labelled Sponsored.

Not included: Guaranteed leads, cases or rankings, reviews, badges, credentials or endorsement.

Payment changes presentation and placement. It does not change reviews, credentials or the factual information in a listing, and it does not turn a listing into an endorsement, a certification or proof of qualifications. Sponsored placement is advertising, and the firm paid for it. Organic listings and paid placements stay separate.

Counselado does not charge per lead, per case or by percentage. The fees are flat prices for directory presentation and placement, and we do not guarantee inquiries, clients or cases.

The word Sponsored appears in clear view on the card, the directory result, the profile page and any page where the placement is promoted. You should be able to read it without hovering, clicking or opening a footer note. The Federal Trade Commission's native advertising guidance lists "Ad," "Advertisement," "Paid Advertisement" and "Sponsored Advertising Content" as terms consumers are likely to understand, and it warns that "Promoted" can be ambiguous.

Both paid plans are priced monthly or yearly, so you choose the billing period that suits your firm. There is no contract, and you can cancel anytime. Plans are arranged through the contact form rather than an online checkout, and we do not promise start dates.

Before you pay, confirm the details that matter to your accounting, namely renewal timing, refunds, taxes and payment method, in writing with us. Ask about each one in the contact form so the answer is on record before any payment.

Advertising rules are set by each state, and they govern your firm no matter which directory you use. ABA Model Rule 7.1 states that a lawyer shall not make a false or misleading communication (ABA Model Rules 7.1 to 7.3). Model Rule 7.2 permits payment for advertising and online directory listings, but prohibits payment for recommendations except within stated exceptions.

In Texas, Rule 7.01(a) says a lawyer shall not make or sponsor a false or misleading communication. Rule 7.02 requires an advertisement to give the responsible lawyer's name and primary practice location, and Rule 7.04 addresses filing advertisements with the State Bar's Advertising Review Committee, subject to the exemptions in Rule 7.05. Texas rules also require disclaimers and disclosures to be clear and understandable in each language used. The full text is in the Texas Disciplinary Rules of Professional Conduct. Texas Occupations Code Chapter 952 covers lawyer referral services in Texas.

This is general information, not legal advice, and it does not decide whether any directory or firm complies with a rule. Review your own listing and any sponsored placement with a qualified attorney or your state bar's advertising resources. You can also read our attorney advertising notice and review guidelines.

Claim your listing or ask about a paid plan through the contact form. Choose one of three options: claim a free listing, ask about Pro, or ask about Sponsored placement. If you would like to look at your listing first, claim your listing directly, or return to the lawyer directory.