Attorney advertising

Some listings on Counselado are paid advertising by law firms. This page explains which ones, how to recognize them and what they do and do not mean.

What Sponsored and featured mean

A Sponsored listing is a placement a law firm pays for. A Sponsored listing is labelled "Sponsored" on the listing itself and wherever it appears, and at most two Sponsored listings appear on a practice-area and city page. A featured placement, such as a firm highlighted on a page or in a guide, is also paid and also labelled. Both are attorney advertising.

A Pro listing is a paid plan that adds presentation, such as more photos, a longer description and a contact form. It carries a "Pro" label.

How everything else is ordered

Listings without a Sponsored label are not paid placements. Their order is not a ranking of quality, skill or results, and Counselado does not rank firms. Where two listings would otherwise sit equally, a Pro listing may appear ahead of an unclaimed one, and the Pro label shows why.

What a placement is not

A Sponsored, featured or Pro placement is not a recommendation, an endorsement or a rating. It does not mean Counselado has checked the firm's experience, fees or results, and it is not a certification of specialization in any area of law. Paid plans buy presentation and placement only. They never buy reviews, badges or credentials, and a firm cannot pay to remove or change a review.

Counselado is not a lawyer referral service. It does not choose a lawyer for you or send you a particular firm, and every plan is a flat fee that does not depend on inquiries, clients signed or case outcomes.

Firms answer for their own advertising

Each firm is responsible for its own advertising under the rules of the state or states where it practices, including any required filing, disclosure or disclaimer, and for the accuracy of the information and claims it supplies. Counselado may correct, suspend or remove a listing that breaks the terms of use or the law.

If something looks wrong

If a listing is unlabelled when it should be labelled, or contains a claim you think is inaccurate, tell us through the contact form with the link to the listing. The disclaimer and how Counselado is paid go with this page, and it is also available in Spanish.